The event also showcased a multitude of customised Panton’s entered into the Vitra-organised competition to commemorate the provenance of this design classic.

Brian Winward’s trout-inspired design stood proudly among a diverse range of entries which highlighted the creativity and dexterity of the architects & interiors sector.

The ultimate winner was submitted by London’s Jump Studio’s who hollowed out the actual chair shell and replaced it with fishing line: the effective is both elegant and innovative. Second prize was awarded to Ben Adams Architects with the bronze award going to Maris Interiors.

The evening was a great success and one must applaud Vitra’s ability to devise unique and visionary events that both challenge notions of design whilst also being great fun.

Participants have been invited to customise a Panton chair in a design of their choice with all entries being judged and exhibited at the Saatchi Gallery on July 1st 2010.

Brian Winward, 3Sphere’s Managing Director, has entered the competition and taken inspiration from his love of freshwater fishing to create a vibrant ‘trout’ design with the contours of the chair representing the movement of the fish.

Danish designer Verner Panton originally designed the chair so that it can be manufactured from one piece of moulded plastic and it has subsequently become a ‘design classic’ since entering production in 1967.

The creators of the winning piece will be awarded a set of four red Classic Panton’s.

For Immediate Release

3Sphere have now announced the winner of their online Charta Chair competition held during May 2009. Amazingly, the competition posted on www.3sphereonline.com generated over ten thousand enquiries within a four week period and the lucky winner is Miss. Charlotte Richardson who works for the Renault Formula 1 Team based at Enstone in Oxfordshire.Charlotte entered the competition after reading about it on Martin Lewis’s renowned money saving expert website (www.moneysavingexpert.com) and freely admits to having little hope of actually winning when she entered her details online. In her own words:

I entered into this competition in the remote hope of winning an attractive office chair for my study as I have recently joined a creative writing course. I am spending hours in their now so winning the Charta Chair could not have happened at a better time. I am genuinely thrilled.

In her day job, twenty three year old Charlotte works as a Production Assistant helping the co-ordination and despatch of car parts. She has worked in the motorsport industry for four years and loves the fast-paced environment of the sector.

She also adopts an exhilarating approach to her hobbies playing for the Slough Phantoms ice hockey team and enjoying winter sports such as snowboarding and skiing.

Matthew Ellis, 3Sphere’s Sales Director is delighted with the success of the campaign:

We were intrigued to see how a proper digital marketing campaign would work and through building a great site, blogging and online PR, we feel we have given vast exposure to the new Charta Chair from K+N City. We could never have hoped to reach over ten thousand people so cost-effectively using traditional media and the response has been staggering to say the least.

3Sphere is one of the most dynamic design, furniture and fit-out companies in the industry who have worked extensively for a portfolio of high profile clients including The Guardian Media Group, BDO Stoy, Hayward and Tribal Group among many others.

The company has earned a reputation for innovative office design and their dealership status with Haworth, Vitra and K+N City ensures they integrate leading-edge furniture solutions into each project.

The dynamic nature of their work is also reflected in a marketing strategy that embraces digital communication techniques to build relationships with new and existing clients. The success of the Charta Chair promotion is indicative of the web’s unrivalled potential and the classic Haworth Zody chair is the next product to be featured on www.3sphereonline.com in July 2009.

Notes To Editors

1. www.3sphereonline.com was launched in May 2009 to promote specific high-profile products from the office design industry.
2. The online competition was devised to promote 3Sphere’s new status as a dealer for K+N City who manufacture the Charta Chair range.
3. Both the site and the completion were extensively promoted via digital PR campaign with exposure secured on industry blogs, business websites and design forums.
4. The campaign was also advertised in the June edition of On Office magazine and featured within the titles digital newsletters.
5. The design and build of the website and the instigation of the marketing campaign was managed by Impress Media Limited (www.impress-media.co.uk)

Relevant Websites

1. www.3sphereonline.com
2. www.3sphere.co.uk
3. www.kn-city.co.uk

Relevant Links

1. FX Magazine
2. Office Design Blog
3. Impress Media Blog
4. Wiltshire Business Online

Media Contact Information

Impress Media Limited

andrew@impress-media.co.uk