Participants have been invited to customise a Panton chair in a design of their choice with all entries being judged and exhibited at the Saatchi Gallery on July 1st 2010.

Brian Winward, 3Sphere’s Managing Director, has entered the competition and taken inspiration from his love of freshwater fishing to create a vibrant ‘trout’ design with the contours of the chair representing the movement of the fish.

Danish designer Verner Panton originally designed the chair so that it can be manufactured from one piece of moulded plastic and it has subsequently become a ‘design classic’ since entering production in 1967.

The creators of the winning piece will be awarded a set of four red Classic Panton’s.

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